ASP x Waves For Water: The Great Thirst Quench

posted by / ASP / May 10, 2014

In Jardim Gramacho, your water either comes from here or from syphoned water through dirty pipes. Kinda like choosing between a kick in the groin or punch in the face.

In Jardim Gramacho, your water either comes from here or from syphoned water through dirty pipes. Kinda like choosing between a kick in the groin or punch in the face.

World title races can wait till tomorrow. Today, Carissa Moore’s gonna do some good.

World title races can wait till tomorrow. Today, Carissa Moore’s gonna do some good.

Jon Rose, Alejo Muniz and Pastor Anderson. Anderson runs a community center, coaches a champion jiu-jitsu team and is now the Waves For Water liaison in Jardim Gramacho. One of the most badass guys we’d ever met.

Jon Rose, Alejo Muniz and Pastor Anderson. Anderson runs a community center, coaches a champion jiu-jitsu team and is now the Waves For Water liaison in Jardim Gramacho. One of the most badass guys we’d ever met.

Pat Parnell makes some friends.

Pat Parnell makes some friends.

Danielle told an emotional story about how her water filter, which she got during World Water Day in March, changed the lives of her and her family.

Danielle told an emotional story about how her water filter, which she got during World Water Day in March, changed the lives of her and her family.

This is where Danielle keeps her valuables.

This is where Danielle keeps her valuables.

Jardim Gramacho, not quite the Sugarloaf Mountain postcard you’re used to seeing from Rio.

Jardim Gramacho, not quite the Sugarloaf Mountain postcard you’re used to seeing from Rio.

Miguel Pupo just turned this kid’s life around.

Miguel Pupo just turned this kid’s life around.

Locals.

Locals.

Happy to help. Carissa Moore.

Happy to help. Carissa Moore.

Jon literally put a cup of dirt in the water that went into this bucket. When it comes out, it’s cleaner than bottled water.

Jon literally put a cup of dirt in the water that went into this bucket. When it comes out, it’s cleaner than bottled water.

Guga Ketzer is Waves For Water’s man in Brazil. He is the Creative Director for one of the biggest ad agencies in the country, but does this on the side. He told us, “Jon has changed my life, as I think I have changed his.”

Guga Ketzer is Waves For Water’s man in Brazil. He is the Creative Director for one of the biggest ad agencies in the country, but does this on the side. He told us, “Jon has changed my life, as I think I have changed his.”

Lakey Peterson has been putting on a clinic at the Billabong Rio Pro. In Jardim Gramacho, it was much of the same.

Lakey Peterson has been putting on a clinic at the Billabong Rio Pro. In Jardim Gramacho, it was much of the same.

Seeing the impact and ease of the Waves For Water program, Miguel Pupo said, “I wish I could do this every day.”

Seeing the impact and ease of the Waves For Water program, Miguel Pupo said, “I wish I could do this every day.”

ASP CEO Paul Speaker wanted to come along to Jardim Gramacho to see firsthand the impact of the Waves For Water partnership. By day’s end he’d gone from supporter to believer.

ASP CEO Paul Speaker wanted to come along to Jardim Gramacho to see firsthand the impact of the Waves For Water partnership. By day’s end he’d gone from supporter to believer.

Game recognize game. Alejo Muniz was the MVP of the day, so it wasn’t surprising that he partnered up with the woman in white, who was the most enthusiastic of the group.

Game recognize game. Alejo Muniz was the MVP of the day, so it wasn’t surprising that he partnered up with the woman in white, who was the most enthusiastic of the group.

This lady wasn’t drinking the Kool-Aid — or the water — when the day began. Safe to say she’s now convinced.

This lady wasn’t drinking the Kool-Aid — or the water — when the day began. Safe to say she’s now convinced.

That kid in her arms? Yeah, her life just changed.

That kid in her arms? Yeah, her life just changed.

Juntos Podemos. Team Jardim Gramacho celebrates a successful Waves For Water initiative.

Juntos Podemos. Team Jardim Gramacho celebrates a successful Waves For Water initiative.


All photos Steve Sherman
Danielle was a robust Brazilian woman that spoke to us with an infant nursing on her left breast. In her one-room home (a dodgy arrangement of scrap wood and tin), were Carissa Moore, Alejo Muniz and ASP CEO Paul Speaker. There was a yellow 5-gallon bucket in the corner. It said, “100k World Water Day.”

“You could take anything you want from this house,” she told us via Alejo, who was translating. “Except for that.” She pointed at the bucket and attached water filter. “That’s my most important belonging.”

She received the filter in March, when Rob Machado, Bob Burnquist and friends executed the Brazilian initiative of World Water Day. She’s been using the filter religiously ever since, and says that her newborn is the first of her children that has lived without regular diarrhea. (For our non-parent readers, that’s a big deal.) She got emotional as she spoke about how the filter had changed her life. She cried. Carissa cried. Sherm cried. Suddenly Waves For Water [W4W] was more than just a webcast commercial.

Danielle’s house is in the Jardim Gramacho neighborhood of Duque de Caxias, just outside of Rio. It’s a trash dump. Or at least it used to be, before a documentary called “Waste Land” was released 2010. The film highlighted Jardim Gramacho’s people through an art project by Vik Muniz, and it raised enough eyebrows that the government stopped dumping there. Trouble is, the people had made their living from sifting through and recycling the garbage, and thus lost their means to make a Real. Talk about your all time backfires.

Anyway, our purpose in Jardim Gramacho was to baptize the 2014 ASP and W4W partnership. You’ve seen bits of it on the webcast, but to just to clarify, the premise of the relationship is that for every stop on tour there is a corresponding W4W initiative in that country, or in a country nearby (no, they won’t be launching a Laguna Hills project around the Trestles event). That way, the ASP leaves a positive footprint on the communities it visits. Sports entertainment and selfies with John John are great, but saving lives is like, the best.

Leading the baptism was W4W founder Jon Rose and his Brazilian point man, Guga Ketzer. In introducing a few of the athletes and webcasters to W4W, they hoped that the partnership would become less of an abstraction, less of a commercial, and something more real. Attendance was optional and when I talked with Jon on Thursday, he said he’d be stoked if one athlete showed up. After all, these guys and girls are here to do their jobs, and he’s sensitive to that. But Friday morning he had the wonderful problem of having too many volunteers. He assured those on the alternate list that there would be plenty of opportunities at the seven remaining stops.

Carissa Moore, Lakey Peterson, Alejo Muniz, Miguel Pupo, Peter Mel and Pat Parnell were among the participants. After visiting with Danielle and her family, the local pastor, Anderson, took us to the community center he runs to deliver 100 filters to mothers and community leaders. Jon and Guga gave a brief demonstration — dirty water goes here, clean water comes out here, gulp-gulp, ahhhhh, sweet hydration — and then we split into groups for some more personal attention. Language barriers be damned, these filters are easy to put together with nothing more than common sense and hand gestures. Carissa took a group. Lakey took a group. Miggy and Alejo took groups and handled any translations needed. Later, if anyone has any problems with the filters, they’ll speak with Pastor Anderson, who has a direct line to Jon and Guga.

This local network solution is one that Jon has set up all over the world, and it works. Thousands of people like Danielle have experienced the change the water filters can bring in their lives — change that is literally lifesaving — and after our field trip on Friday, a few more surfers know just how easy it is to affect that change. And it’s not going to stop. The experience was a eye-opening for everyone. Before we left, Miggy said to me, “Man, I wish I could do this every day.”

(And now, back to your regularly-scheduled webcast.)

—Taylor Paul

You picking up what Waves For Water is putting down? Click here to have some fun.

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  • Angela Angeles

    Brought tears to my eyes , they just need a damn filter…. thanks for the heads up I will donate God bless