Sherm: Mission Accomplished

posted by / Blogs, Editorial / March 7, 2011

What would you do for a brick of VB? Sherm, with prize in hand. Photo: Myers


Hours after posting the Sherm report, I find lovable TW-gonzo Chris Cote manning Sherm’s shopping cart. “Are you working for Sherm Industries now, too?” I ask.

Cote, busy with several clients, jerks at thumb at the nearby bottle shop. Sherm’s inside with a slab of VB, high-fiving the shop owner. —Nathan Myers


Sherm, with happy customer. Photo: Myers

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  • Martin

    Hey stuart Cornhole, nice article about NSU you seem so knowledgable about the inner workings of Surf companies that sponsor or don’t sponsor the surfers in your article. I especially liked “publically traded, pac sun distributed money bag”…did I get that correct? I bet your super proud of your parent companies other periodicals like Soap Opera Weekly and Soap Opera Digest. I have an idea why don’t you go work for one of those lame mags and leave surf to people that can appreciate and actually respect the industry whether it’s good or bad.