DHD Comes to California

posted by / News / May 24, 2013

Starting June 3rd, stopping at eight shops

From San Diego to Santa Cruz

Karren, Salvesen, McCallum // Southern Australia // 3:46

posted by / News / May 22, 2013

A road trip south in search of a cold water slab

24 hours later, they arrive

Dragon Announces Miss Mansfield Model Search

posted by / News / May 22, 2013

Grand prize includes full-page ad in our magazine

Plus perks

Scotty and Christopher ‘Turkey’ Stopnik join the Electric

posted by / News / May 22, 2013

“Scott and Turk totally embody everything that is influential about California culture.” — Eric Crane

Surfers, skaters, musicians, and bike builders

2013 ESA Northeast Regional Surfing Championships

posted by / News / May 21, 2013

“The contest was so much fun,” said ESA Executive Director Michelle Sommers.

Live webcast and all

Huntington Beach High School Surf Team Celebrates A Great Year

posted by / News / May 15, 2013

HBHS wins the Sunset League title

Bob McKnight in attendance

Team South Africa Wins 2013 Reef ISA World Surfing Games

posted by / News / May 14, 2013

Shaun Joubert wins Open Mens

Dimity Stoyle wins Open Womens

Sanuk Opens First Flagship Store

posted by / News / May 10, 2013

On Santa Monica’s Third Street Promenade

In-Store “Lo-Fi” Vibe Creates Unique Brand and Shopping Experience

Coming Soon! For the Sake of Hugh Manatee

posted by / News / May 10, 2013

by Pete Hodgson & Dr. Udo Wahn M.D.

Pre-Order your copy of Hugh Manatee NOW!

2013 WaveJet Experience Summer Tour Hits the Southeast

posted by / News / May 9, 2013

Starting May 16 in South Carolina

Cory Lopez will be signing

New Swell on the Horizon for the Finals

posted by / News / May 9, 2013

Day 4 of the Reef ISA World Surfing Games brought a slight increase in the surf

Another beautiful day in Santa Catalina

Sunny Garcia Wins ISA World Masters Title Again on Fin-S

posted by / News / May 8, 2013

On his signature SG thruster fin template

Inspired from his fish scale tattoos

Chris Christenson Joins Electric

posted by / News / May 8, 2013

Iconic surfboard shaper Chris Christenson joins Electric’s brand ambassador program

“They recognize me for my craft and lifestyle.” –CC

Reef to Present 2013 ISA World Surfing Games

posted by / News / May 1, 2013

Reef Ambassadors to participate in “Olympic-Style” surfing event in Panama

Santa Catalina May 4th – May 12th

Travis Hosier Benefit Concert, May 4th

posted by / News / April 30, 2013

Music performances by Tom Curren

Celebrate Travis’ life and support a good cause

Wade Goodall Joins Vestal

posted by / News / April 30, 2013

“We are extremely honored to welcome Wade Goodall to the Vestal family.” –John Oda.

Watches and eyewear.

Vertra 5: Kekoa Bacalso

posted by / News / April 30, 2013

Vertra inquires. Bam answers

5×5

Cheyne Magnusson Joins Dizm Eyewear

posted by / News / April 28, 2013

How does Cheyne make a difference?

He keeps his beach clean

2012-13 Steep and Deep Pipeline Photo Challenge Results

posted by / News / April 26, 2013

Nathan Florence and Tony Heff take top honors

All in the name of Sion Milosky

Ryan Carlson // Huntington Beach // 1:31

posted by / News / April 26, 2013

Carlson on his Cole Wrecking Ball model

Plenty of attitude

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