September Issue 2012 SURFING Magazine

posted by / Magazine / July 23, 2012

 
September Issue 2012 SURFING Magazine

About midway through the making of this issue I realized that I was preaching plenty but practicing little in the DIY department. Here I was, making a magazine about surfers working on amazing side projects — creating brands, making movies, recording soundtracks — but what was I working on besides the magazine?

Not much.

So I brainstormed a project to work on. One that I’d always been drawn to but never actually pursued. It would take me out of my comfort zone (I couldn’t just make a blog), and it would be something tangible because, as someone who is terrible with his hands, it would give me the sense of pride I’d always envied in people who actually make things.

I would make T-shirts. Start a brand. By removing all the vowels from my name I’d start the brand TYLR. People would pronounce it “Tyler” and I would correct them, “No, it’s Taylor.” And they would go, “Ohhh,” and feel like they knew a secret and feel connected to the brand. When they heard other people call it “Tyler” they would correct them and thus perpetuate the secret. It would be like hidden tracks on CDs, or “animal style” at In-N-Out Burger. My brand would grow and it would provide great supplemental income.

But instead I went surfing. I made the rest of the magazine, because that’s my actual job. I went to Mexico with my girlfriend and some friends. I ate tacos and drank margaritas, which I didn’t even make myself; they were delivered to me poolside. I probably could have launched TYLR on a Sunday afternoon: found some shirts, a screen printer, made some stencils. Instead, I carried on with my life.

While reflecting on my failed venture, I looked at my favorite “side projects” that I’ve accomplished in my life. I looked at traveling and surfing big waves. I thought about how much harder those things were than making T-shirts. The expenses and instability of travel. The training and danger that accompany big waves. Why could I do those things, and not make a shirt with some scribbles on it? It wasn’t like I was picking the cotton and sewing the things.

It boiled down to desire. I actually wanted to travel and surf big waves, I didn’t actually care to make a clothing brand. Because when you actually want to do something, it doesn’t matter that life gets in the way. You’ll politely tell life to back the f–k off, because you’re doing it whether it supports you or not. But if you don’t really want something, life is a beautiful excuse for inaction.

For this issue I interviewed former filmmaker and sports agent Josh Landan. Josh recently quit his job, uprooted his wife and two children and moved from Ventura to San Diego to start Saint Archer Brewery. Were there hurdles to jump over? Naturally. Was the timing right? No. It never is. But now Josh is doing what he’s always dreamed, creating a brand owned by him and action sports athletes. He’s doing what he’s always wanted to do. Outta the way, life, I’ve got beer to make. How his venture unfolds remains to be seen, but, like Josh said at the end of the interview,  “Worst-case scenario, my best friends and I get free beer. I just didn’t want to look back on life and think, ‘I wonder what would have happened if I actually did that. I wonder if I could have really done it.’” —Taylor Paul
 

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Inside this Issue

CAPTAIN A BOAT

071 CAPTAIN A BOAT

At the helm or in the tube, Captain Jono Shade is a legend. The Aussie mariner shares a few sailing tips. Lesson No. 1: Always carry extra milk.

 

START A SHOP FOR MEN

074 START A SHOP FOR MEN

Matt Archbold is tired of dudes borrowing their girlfriend’s pants. Fatten up your threads and shop with the man who was built for speed.

 

LOW-FI FILM MAKING

076 LOW-FI FILM MAKING

Yes, pro surfers fall. And of course that clip was supposed to be upside down. Actual filmmaker Jack Coleman shows it all and does it all — on reel and in house — all in the name of fun.

 

CREATE A RIDER-OWNED COMPANY

077 CREATE A RIDER-OWNED COMPANY

Think On A Mission, but with more hops and barley. Saint Archer Brewery’s Josh Landan gets the pros to invest and the results are delicious.

 

MAKE A SOUNDTRACK

080 MAKE A SOUNDTRACK

You surf, you like music and occasionally, you hum. You’re ready for the studio! Dane Gudauskas and the Vans team belt, strum and pluck their way to their first musical score.

 

BURNING DOWN THE BOX

082 BURNING DOWN THE BOX

To the fine tune of blaring deathmetal, Conner Coffin and crew shred the days and set fire to the night in Indonesia. Clay Marzo, Parker Coffin, Dillon Perillo, Andrew Doheny and Jack Freestone accompany. The revolution will not be tweeted, posted, texted or Instagrammed. It will be written…by Conner Coffin. Photos by Tom Carey.

 

“IT FELT JUST AS GOOD AS WINNING A CONTEST”

094 “IT FELT JUST AS GOOD AS WINNING A CONTEST”

While his counterparts practice for the Lowers contest, John Florence sneaks down to Tahiti for some of the best waves of his life. Good guy that he is, he shares the giant right barrels with his brothers and friends. Words by Jimmicane. Photos by Jimmicane and Ben Thouard.

 

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