What: The NSSA (National Scholastic Surfing Association) special issue is a direct avenue to the eyes and minds of America’s top amateurs, as well as their friends, peers and families. Marketers can reach a targeted group of young, passionate, leading-edge consumers through their advertisements and on-the-beach promotional coordination throughout the season as well as at the most-watched and attended amateur surfing contest, the 2013 NSSA National Championships in Huntington Beach — the Super Bowl of youth surfing.
TIMING: July Issue, On Sale 5/19
VANS TRIPLE CROWN PROGRAM
WHAT: The most exciting series of events in surfing meets the most exciting magazine in the form of a 16-page poster. This massive poster celebrates the 30th Anniversary of the Vans Triple Crown of Surfing, with iconic moments from today and the past, like John John’s Sunset win last year and Tom Carroll’s Pipeline hook in 1991. The other side of the poster celebrates Vans’ newest surf flick, Get-N-Classic Vol.2, a movie that features mind-blowing performances from John John, Nathan Fletcher, the Gudangs and more. Put it on your wall at home. Put it on your office door. Use it as a blanket. Whatever you do with this poster it will remind you of a milestone year ($1 Mil purse!) for the Triple Crown. Cheers to another 30.
TIMING: Triple Crown Poster: January Issue, On sale 11/13/12
Hawaii Issue: April 2013, On sale 2/12/13