X Games Energy Makes a Splash

posted by / Press / June 8, 2011

FOR IMMEDIATE RELEASE:
X Games Energy Drink Makes a Splash Just in Time for the Extreme Heat of Summer

Los Angeles, CA (May 23, 2011) – Convenience Marketing, LLC,
announced today the official launch of X Games Energy Drink at
convenience stores throughout Colorado, Texas and LA County. X
Games Energy is a specially formulated energy drink that provides great
tasting, sustained hydrating-energy to active individuals, so they can
excel and outperform their competition.

While other energy drinks on the market can often produce undesirable
side effects like the dreaded “crash”, X Games Energy’s energy is Taurine-
Free and loaded with Electrolytes, so it minimizes some of these risks and
undesirable consequences commonly associated with energy drink
consumption. Choosing X Games Energy means choosing an energy
option that is designed for active individuals.

“We like to think of X Games Energy Drink as the functional and
responsible energy option for active individuals,” said Paul Tecci,
President, Convenience Marketing LLC. ”We think X Games Energy Drink
will excel above its competitors much like the people who consume it will
excel above theirs.”

X Games Energy is aggressively hitting the streets in California and
Colorado to spread the word about the new drink in town. X Games
Energy Street Teams will be promoting, sampling and giving away some
awesome swag at college campuses, beach zones, as well as via online
and radio contests in these markets.

Action sports fans can also expect to hear about X Games Energy’s
Ultimate Experience Sweepstakes, which will run online and on local radio
now through July 4th in the California and Colorado markets and offers
fans a chance to experience the Summer X Games 17 in style while
enjoying their favorite energy drink.

For more information about X Games Energy visit
www.xgamesenergy.com

###

About Convenience Marketing

Convenience Marketing LLC, headquartered in Irvine, CA, develops and
markets licensed beverage products in the US and Canada.
Convenience Marketing LLC holds the license for the X Games brand in
the energy category and markets X Games Energy drink, which is
available at convenience stores throughout Colorado, Texas and LA
County.

For media inquiries contact Leland Drummond Azione PR,
Leland@azionepr.com

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