Baby Take it Off!: Spy Optics Offends!

posted by / News / September 7, 2012


Baby Take It Off!

There’s a storm brewing in North County, San Diego. It is not a hurricane. It is not named “Leslie.” No, it is much, much bigger. It is a storm of Constitutional proportion. It is a storm that directly affects our American freedom!

Amazing sunglass brand, Spy Optic, recently launched a new campaign advertising its new Happy Lens product. They put up a nice billboard in Encinitas reading, “Happy to sit on your face.” It simply featured those six easy words, in white, on a cute baby blue background. And happy they were, to sit on your face. Like, over your nose and around your eyes.

Happy to sit on your Face | Spy

But in our new politically radicalized climate, those six words were not seen as easy, nor the baby blue background as cute. Those words were sexual! They did not mean sunglasses! They meant, more likely than not, a woman! Sitting! On your face!

Clear Channel, which owns the physical billboard and also owns Rush Limbaugh and Glenn Beck, tore the message straight down. There is no room for amusing innuendo when there are so many guns to clean and Mexicans to chase out of the country and gays to bash. No. Innuendo is offensive! Innuendo hurts our children and our children’s children.

The mayor of Encinitas said he was not personally offended by the message, nor were the vast majority of Encinitas’s population, but no matter. Innuendo is a great evil. It is worse than starving babies.

What will the future hold for Spy? Will they relaunch an even zestier campaign or will they buckle under wild Puritan pressure? Will Glenn Beck carry the day or will Spy’s CEO Michael Markx? My vote is for Michael Markx. He is one of the most handsome men I have ever met. He is smart and witty too. Glenn Beck, on the other hand, looks like an unfit boob. He looks like Leslie without her delicious waves.

Happy Picketers

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  • Norcal

    2 in a row…wow, Chas! See what happens when you don’t act like an a..hole?!? Good work…

  • tanner

    lame stupid marketing on spy,
    devon, this is stupid, get your shit together,
    sit on your face? come on, you guys can do better

  • spud

    If you knew anything about politics, you’d know that liberals are far more politically correct and get offended at just about everything. Careful, your ignorance is showing.

  • Mike Anderson

    Great add everyone should get over them selves lighten up a bit….

  • James

    This is good humor. Lighten up right wingers

  • tony carson big island

    Chas must be really getting hard up about things to write about, and that remark about michael marks, lets not even go there. Lets just hope chas stays in floida,(seems like a good place for him), and just hope we hear much less from him.

  • Bruce M

    I am completely amazed you haven’t been
    radicalized by the anti-free speech rads for integrating the word innuendo in your response. I thought the billboard ad was very clever. The oppositions response clearly exibits where their minds are clearly focused. Govt speech control. Movies..No real control
    I would put it back up!

  • Nick

    What did Happy ever do to you tanner?

  • Hot Cakes

    This is not a free speech issue, it’s a desperate attempt to get a failing sunglass company off the ground. If you have to scream that loudly to get recognized its because your product sucks. Instead of coming off as cool, or funny, you just look like a bunch of pasty middle-aged marketing dorks flashing body parts as your ship sinks into oblivion. Next time try some class and a dictionary: “widespread” is one word not two–or is that part of your new marketing slogan Wide Spread Across Your Face?

  • wyatt

    Sit on your face, get it? Like a man or woman sitting on your face, only they mean SUNGLASSES LOLOLROFL. It’s what the French call “double entendre” which translates to “hack joke written by surf people.” The over/under for “visionaries” at Spy who said, “Awesome. That just totally got us MORE attention!” is 197.

    But I digress from the real story here…
    Surfing stuff made the news! SURFING STUFF MADE THE NEWS!!!!! YAY!!!

  • Michael

    Need I remind everyone that sunglasses do sit on your face? Or that a successful marketing campaign knows its target demographic? Call it punny or low-brow, even sophomoric, but it’s not lewd and it’s certainly not ineffectual. My problem with this whole thing is the haste with which the billboard company rushed to capitulate. WEAK! Are they a French company by any chance?

  • aimee vera hedman

    so hillariouse!!

  • Ron

    Who is Spy and what do they make?

  • Mike Anderson

    @ hot cakes I thought it was clever, kind of like hot cakes. Hot cakes let me ask you do you have hot cakes? I nick named one of my staff in Singapore years ago Hot Cakes and beleive me she had hot cakes…

  • Get in the bike lane

    I bet it was all the fat over weight bike riders in their spandex SPY race gear that clog up the 101 every weekend that came up with this… those silly guys.

  • sanchez

    All you had to do was post a photo of Alana walking with her glasses in her hand and her butt sticking out. Are you really that dumb to not use your only asset that people care about ? Ass-Hole….

  • The One Son

    Great marketing..We’re still talking about Spy!

  • Andrew

    Great marketing by SPY. Sidenote: I always realize I’m reading a Chas article as soon as I see lines about his lust for beautiful men.

  • Drone Lyfe

    I like the marketing, and you spelled the CEO’s name incorrectly..

  • mike

    I love how this article blames right wingers for taking the sign down. And this is all because the billboard is owned by clear channel and they own conservative radio talk shows. What kind of load of crap is that. The reason why is because America is full of pansies now that get offended for every damn thing… left wing and right wingers alike