One California Day World Premier

posted by / News / July 11, 2007


The lineup pre-movie
This wasn’t your normal red-carpet affair — limos, flashy girls, free drinks and all that. With two hours to go before the world premier of One California Day, the director Jason Baffa was still getting his hands dirty painting signs for a Tyler surfboard raffle.

“In my opinion, the search for the perfect wave is done,” said Dan Malloy, beer in hand, waiting for Jason to show at the small El Segundo pub. “I’ve surfed Indo tons and love it, but I’ve had more fun just enjoying adventures in my own backyard. I think Jason and Mark [Jeremias’] video shows that side of California.”

Dan wasn’t the only one waiting on Jason to share a congratulatory drink with him before the screening. The other two Malloy brothers were there, as well, along with a small crowd of friends who had been part of Jason’s and co-director Mark’s life during the three years the two filmmakers spent shooting this movie.

When a sweat-covered Jason finally wandered in, the bar erupted with “Yeahs,” and “Heys” and people rushed to offer him a drink. With hardly enough time to enjoy a pint, he hurried over to the El Segundo High School with the rest of the crowd, where a line of people were waiting outside for his film’s premier. With classic roadsters parked on the lawn, the scene was reminiscent of the small, independent surf movies that Bruce Brown and Greg Noll used to screen at the very same auditorium over four decades ago.

“A lot of surf movies today are all about the action,” said Jason about his film. “There’s a place for that, but Mark and I, if we’re going to put our time and energy into a movie, we’re going to try and do something that’s a little different and has some shelf life.”

What flickered on screen for the next 96 minutes was an artistic surf documentary. Shot on 16mm, the film examined the relationship that seven different surfers along the California coast have with the state and its ocean. In Northern California, there’s 1960’s big wave legend and filmmaker Greg Noll. In Santa Barbara, there’s 1980’s world champ Tom Curren and his son Joe. In Del Mar, there’s 1990’s surf icon Joel Tudor. In {{{Baja}}} and working on their Ojai ranch, the Malloy brothers. And for the current generation, there’s an expanse of younger surfers such as Cardiff’s Devon Howard, Newport Beach’s Alex Knost, and Los Angeles’ {{{Jimmy}}} Gamboa, all riding different styles of boards that are beyond the conventional palate of your run-of-the-mill thruster.

Keith Malloy described the film as one of the best he’s ever seen when it comes to the way it presents the different lives and characters of California surfers. The next day out while waiting between the lulls at El Porto, two older shortboarders commented that Jason and Mark had done a good job. In other words, the community seemed satisfied.And in the upcoming months of summer and fall, while Jason and Mark take their film on the road throughout California this sort of support is what’s going to prove to be the most important. Without big name sponsors to {{{finance}}} their premiers, without the glitz and glam, Jason wasn’t hesitant to admit that he and Mark are “like the indy crew” of filmmakers, “the art house weirdoes.” In the upcoming months, these two directors will be doing things the way the guys before them did. The Californian way.

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