Design For Humanity 2012 Press Release

posted by / News / July 9, 2012

 

Los Angeles, CA. (June 25, 2012) Billabong’s 6th annual Design For Humanity benefit (www.designforhumanity.com), will be held on Wednesday, July 25th, 2012. Billabong is excited to return to the legendary “NY Street” backlot of Paramount Studios in Hollywood. This massive fashion-music-art block party will offer three concert stages, DJ dance parties, a runway fashion show presenting one of a kind Billabong bikinis, organic food trucks, custom art gallery, a VIP street, and much more.

 
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This year’s Design for Humanity will feel like a music festival offering multiple performances on three stages by some of today’s hottest bands and DJs. Indie rock bands Walk the Moon and Imagine Dragons will open the show followed by performances by American folk rock band The Lumineers and headliners Welsh alt rock band The Joy Formidable.

Guests will get an exclusive sneak peak of the Billabong Spring 2013 Billabong collection, which will be showcased in a runway show in conjunction with a number of one-of-a-kind custom pieces during the Design for Humanity event. This season’s collection combines universal tribal influences to create a strong graphic story. Lead by Billabong Women’s Design Director Mandy Fry, the collection is a sea of color with a play on patterns and textures influenced by Guatemalan and Persian textiles. Billabong collaborated with muralist and painter Maya Hayuk on the event artwork and swim collection, which will be unveiled as part of the runway show. Several of the looks will be available for purchase at billabong.com on the day of the event and the Maya Hayuk collection will be available for pre-sale starting on July 25th.

This year’s art show is titled UNLEARN | RELEARN featuring the works of over 25 artists including Maya Hayuk, Deedee Cheriel, Justin Krietmeyer, Chris Betting, Lisa Solberg, Damion Silver and Mark Warren Jacques, to name a few. The show will feature modern artists who work in various mediums including paint, photography as well as some tactile, 3D installations.

100% of this year’s ticket sales and a portion of the proceeds from art auction and product collaboration sales are being donated to the Chipotle Cultivate Foundation, a new foundation aimed at supporting people, organizations and institutions that are committed to a better, more sustainable future through their work to improve individual family farms, the environment, as well as youth and education programs. The Chipotle Cultivate Foundation is dedicated to creating a sustainable, healthful and equitable food future.

This year’s event is sponsored by Verizon, Sony Xperia and Chipotle Mexican Grill.

EVENT FACTS

DateWednesday, July 25, 2012
Doors open at 7PM

LocationParamount Studios, NY Streets Backlot in Hollywood CA, a 5-acre recreation of the eight distinct areas of the city – Brooklyn, Brownstone, Financial District, Greenwich Village, Lower East Side, SoHo, Upper East Side and Washington Square

Tickets Ticket Price: $30, VIP $99
100% of proceeds from ticket sales benefit The Chipotle Cultivate Foundation
TICKETS AVAILABLE AT – www.designforhumanity.com
DetailsMUSIC: the Joy Formidable, Imagine Dragons, Walk the Moon and the Lumineers

FASHION: Billabong will feature a high profile catwalk fashion show of limited-edition one of a kind Billabong bikinis and 2013 swimwear preview

ABOUT BILLABONG
Billabong produces active lifestyle, fashion-forward clothing, accessories and related products designed and distributed to a worldwide customer base. The products are developed in the authentic environment of the surf culture and sold primarily through surf and specialty retail boutiques. Billabong-branded products are tested and approved by the best board sport performers across the globe. Active enthusiasts in every department from marketing and sales, to design and merchandising, bring an unmatched authenticity and unique quality to both the innovative products and related events produced by the Billabong brand. www.billabong.com

About the Chipotle Cultivate Foundation
Chipotle Mexican Grill established the Cultivate Foundation in 2011 to extend its commitment to creating a more sustainable future. The foundation supports organizations and individuals who support family farms and their communities, educators and programs that teach younger generations about food matters, and support for ranchers and farmers who are working to develop more sustainable practices. www.cultivatefoundation.org

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