Do You Believe In Holograms?

posted by / News / March 2, 2009

Bruce Irons

Trying to explain how Power Balance works can make the most scientific skeptic sound like a New Age crystal healer. But if you’ve ever had someone run their balance tests on you, well, it’s not to believe there’s something going on there. Exactly what that “something” is, well, we’re not willing to say. But it’s enough to convince world champs like Andy Irons and Kelly Slater to at least give it a try; enough that Rasta and Bruce Irons are raving about it on the company’s website; enough the brands like Sanuk Sandals and the US Military have begun integrating the tiny hologram into their products; and enough to make SURFING Magazine ask Power Balance’s South East Asia representative (and Bali local) Harry Radcliff…

SURFING: What the hell exactly is this thing?

HARRY: Power Balance is based on the reality of frequencies. Albert Einstein said that everything in life is vibrations. Power Balance, in effect, is it’s own frequency — just like a radio station is a frequency. The use of frequencies has been around for ages: from ancient metals to modern EKG’s. The guys who made Power Balance learned how to transfer this particular frequency onto a medium — this hologram — to make it possible for everyone to benefit from it. When you put Power Balance next to your body, it resonates with the frequency in your body — similar to how you tune a guitar with a tuning fork. So it helps you tune your body to that particular “pitch” and the energy in your body — or the Chi as they say in Chinese — is at an optimal level; increasing balance, concentration, flexibility, blood flow… Power Balance helps your body work to its maximum potential.

So, are you a witch?

I’m not, but I think the owners might have met a witch when they found this thing.

But really, is this thing magic? It doesn’t really seem to work very, you know, logically.

No, it’s science. Frequencies are used in MRI’s in hospitals, they use frequencies to cure tumors. Everything has its own frequencies — from an earthquake to this spoon — everything is resonating. It sounds weird and wonderful, but it’s a fact and it’s the basis of this whole universe that everything has its own frequency.

It’s hard to deny after you take the test. I’ve seen a lot of people trip out on that.

It’s all about the test. In the stores, when people ask me what it is, I don’t even explain. Just do the test. I’ve done it with thousands of people, and 99%…they’re blown away.

And what do they notice.

Well, on the spot, the balance. And this isn’t a test that Power Balance invented — this is a standard medical test. So, we do this basic balance test, and one minute you’re wobbly, and the next you’re solid as a tree. Totally grounded.

So, the effect on surfing, skating, snowboarding, or anything else athletic is…

It’s huge. The athletes we’ve given it too here in Indonesia — Rizal, Tippy, Betet, Dede — all the guys around here, they’ve been blown away. Like, Dede [Suryana], he put about ten on his board and that same weekend he got three gold medals at the Asian Beach Games, won the Indonesian Championship, won every heat he surfed, pulled the maddest airs he’s ever pulled and he came back to me and said, ‘Man, this stuff really works.’ When you need just little edge — for that little bump, that late take-off, that wobbly barrel — you’ve got a mental edge. There’s a subconscious boost, too, part of you thinks, ‘I’ve got this thing on, so I’m invincible.’ Just having it on gives you confidence.

So, does that get addictive?

Without a doubt. And if you don’t have one, you’re like, ‘Oh no, I’m screwed.’ At the Rip Curl Search trials, Rizal forgot his card and he lost his heat. He even mentioned it to me right afterwards. Even if I’m just walking around the house without one I start to stress.

How do you maximize its usage?

A triangle formation is best. Like, one over your heart and one on each wrist. A Harvard professor did some testing and found that’s what works best. You could have one on one hand or a million on one hand and it wouldn’t make a difference — but if you spread them around, it increases its effect. Also, we could put one card on the table and 20 of us could put our finger on it and it would work the same. It’s not like we’re sucking something out of it. It’s simply tuning what’s in us already. It’s not emitting anything magnetic or electrical, you’re not putting anything into your body. It’s like if you had a tuning fork in a room, everyone could tune their guitar to that pitch.

Are you sure you’re not a witch?

It’s a big step concept to get your head around, but the bottom line is, you don’t need to understand it for it to work. I do presentations all over South East Asia, so instead of trying to explain anything, I grab someone and just do the test. In Indonesia, every time, they turn to their mates and call me a witchdoctor.

I heard that some companies starting to integrate these into their clothing?

Yeah. Sanuk Sandals has inserted them into sandals. A brand called Levity in California is using them. A sailing company called Gastro puts them in all their jackets, because it completely stops seasickness and motion sickness. The US military has been looking into it. NASCAR drivers are using it. Outside of physical sports, where balance, flexibility and strength are affected, they’re also finding it helps with focus and concentration. So race car drivers, golfers…guys like that are really getting into it. There’s been talk with surf brands like Billabong and Rip Curl, but nothing solid yet. The testing some of these companies want to do before they use them is pretty extensive. Like, surf companies want someone to swim with white sharks wearing them, just to make sure it doesn’t attract them.

Same way we used to test witches, right?

Exactly. Set ‘em on fire, if they come out survive, they’re a witch.

Will this improve the potency of my Red Bull? Or how about mixing it with drugs and alcohol?

Ummmm…it’s actually a question lots of people ask me. I gave it to the local rock band Superman Is Dead and they said the next day it helps with their hangover. They swear by it. The immediate response is the balance thing, but most people I give it to will call me up a day later and say, “Wow, all my little aches and pains, they’re not niggling me anymore.” It can’t turn a weakling into a strong man or anything, but it just helps maximize what you’ve already got. Here’s an interesting one: if you put a Power Balance hologram under a glass of beer for five minutes, it will energize the beer and you can do the balance test before and after drinking the beer, and it should work because liquid, as a medium, absorbs the frequency. We were doing it the another night with martinis and everyone was flipping out.

Can I just get this thing tattoo’d on me?

No. It has to be in the hologram. A hologram is like a CD or a DVD — it’s a medium. The brothers who started Power Balance don’t claim to have invented anything — they just found a way to store this particular frequency in a small, affordable hologram. So the best thing you can do is keep one in your left arm, like this wrist band. Energy supposedly enters your body though your left hand. So the best place is either wrists, and a third spot, creating a triangle. There’s definitely a difference between having one and having a few throughout your body. When I go surfing, I do a wristband, one in my pocket, and a sticker or two on my board. Big difference. Ask any of the guys who’ve been using them.

Does a hologram wear out over time?

As long as the hologram is intact, it won’t wear out. This one could sit here for {{{100}}} years and the frequency would still be intact. The company guarantees them for three years, but theoretically, it could last 100 years. As long that hologram isn’t ripped or damaged — which isn’t gonna happen with water, heat, washing, ironing — it’ll last you for life. There’s stickers, credit cards, wristbands, necklaces, we’re about to do a range of jewelry. But there’s so much potential: Silicone inner soles are being made in Japan, deck grips are being made over here in Indo, someone’s talking about making leashes. It’s endless really. The only thing is, it needs to be within a few inches to start working. When it comes into contact with your biofield, which is about 2-3 inches from your body, then it resonates the frequency and starts working.

So, basically, you’re saying it’s magic, right?

Hey, don’t take my word for it. Just check it out.

Check out Power Balance at and let us know what you think.

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  • John Woodward

    It’s not science,

    “In our advertising we stated that Power Balance wristbands improved your strength, balance and flexibility.

    We admit that there is no credible scientific evidence that supports our claims and therefore we engaged in misleading conduct in breach of s52 of the Trade Practices Act 1974.”

    From the retraction they had to print in Australia, full adjudication at

  • susan

    I’ve been wearing one for a week SHOCKED is probably the best word I have for it. I’ve noticed alot of improvements phyisicaly that I was not expecting. I guess the main thing is that I had worn it for three days then I took it off and left it on my desk at work and went home, the next morning I could barley get out of bed because my neck and sholders were so stiff. You see I’ve had neck surgury including joint fussion and pins. When I got to work I put it back on, now it’s the next day and I’m feeling much better with no drugs

  • Guy

    It’s a hologram! what is the matter with you people? how could you even consider publishing this garbage and passing it off as a viable article. your editor should be slapped in the face… HARD. Seriously, a F#@king Hologram people! this stupid trick with lasers has been around since the fifties, and now sixty years later we find out that they emit some kind of mysterious frequency that compliments our bodies frequency and thus improving our overall balance, strength and health. anything to make a buck apparently, even if it mean flat out lying to your readers.

    anybody stupid enough to drop 30 bucks of their own hard earned cash on a 10 cent rubber band because of some stupid parlor tricks with your center of gravity deserves to be ripped off.

    Bill Hicks put it best “you are all suckers of satans pecker”

    Susan please do the gene-pool a huge favor, do not reproduce.

  • AB

    Hey Guy
    Stop trying to make yourself feel better by berating others. You only make yourself look even worse.

    As a rider who lives in SouthEastAsia, I realize, there are endless possibilities in this world. To think you know everything only shows others you know nothing.

    Open your mind and you will find a beauty you currently lack.

    Does Power Balance work? Some say yes. Some say no. But only you are “cool” enough to berate someone who went through neck surgery and tell them they are not worth life.

    For you, obviously, nothing works. -AB from Santa Barbara living @ Echo Beach

  • Rob

    Found the test a guy gave me in the store interesting. I asked him what the band was he was wearing? He just said supposed to help with balance and asked if I’d take the tests, that many of you have heard about…first one, no band, lift one leg arms out…he told me he was going to push one arm down and for me to resist til I lose my balance….ok…them he put the wristband on me and did the same thing…most certainly took him more force to take me off balance….second test, feet together, arm straight out looking at my finger tips turn outward keeping my feet together only using my hips til I had reached my max rotation..ok…the put wrist and on again and repeat….I went much farther but I attribute that to warming up my hips from the first attempt…I tried again without the wristband and I went just as far as with the band…..but now he asked me to stand with my feet together, hands by my side in a Kung Fu kinda grip hands facing my body. Then lift one leg….he then took the same side hand as the leg that was raised and pull down til I lost my balance and had to drop my foot to balance myself…..he did and I lost balance quick….on goes te wristband and again he took my hand and pulled down while my leg was bent….he used alot of force and for s moment I’m sure used most of his strength ….now I was taller and I’m sure in much better shape than he was, needless to say he was most certainly not stronger than me but the body position I was in with my leg up and him pulling…..I found it very interesting and yes bought one….I happen to do a little research and personally do believe In some eastern cultures ideas inparticular, pressure points and chi….I have to be honest…would I be able to do the same tests with just a normal rubber band rather than the hologram…??? I have not tried….I am just saying that the tests were very Interesting and if it can help with the flow of my chi the good….if it is in my head…then good as well….it was the third test that had my interest….I did the same test, with my wristband, with a couple people I work with, who are not as physically as strong as I am, mind you , and they most definitely had better results with the band on….again especially with the 3rd test…I used a great deal of consistent force pulling down and both their balance was way more solid…..

    I’m not selling…just found it interesting….I’ll see if it helps in anyway with my golf game and volleyball….the guy told me it would help with my jogging as well but I have not gone jogging since I bought it a week ago and I don’t plan on playing golf or volleyball or baseball come to think of it til spring….so I guess I’ll see then….

    I actually would be curious to know how the hologram has been supposedly set to help with frequency….I have heard many stories of crystals and magnets helping people…but I have to admit this is the only thing , new age, I have ever bought of tried personally….maybe I’d be better off trying crystals as opposed to something I can’t actually confirm as being there other than power balance telling me it is there….but I will keep the wristband on for now…it doesn’t seem to harm me….what long ramble that was….

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  • charlatans

    it does hurt people. If i buy that and then can not afford the medicine i (no longer according to these “professionals”) i *do* need ….how is that harmless?

  • Chris

    I am wearing one right now, and i can tell you its complete bullshit.

  • ray

    THE POWER BALANCE SOME HOW WORKS. I WISH IT DIDNT ..I HAVE.THE ABILITY TO MAKE CHOICES ON MY OWN without critics. I DON’T NEED SCIENTIFIC PROOF a lot of things are unexplainable in this universe.. I KNOW A GOD EXISTS .. SOME LIKE TO BELIEVE pharmaceutical drugs will heal their body. I don’t believe in the government’s propaganda.. I am a raw vegan I believe that works for me because I see results what we are looking for.. I can understand something without so called proof (besides it’s against the law to say anything OTHER THAN a pharmaceutical drug can cure or treat diseases or cancer in your body).. If you don’t believe in something you may just not be ready to move on in the next step in your life. I tried it I tested it it works for me sum how ?? I.some how do have more strength n core balance… That’s good enough for me. what should be the main concern are pharmaceutical industries pushing out drugs creating real cancer the results…. are DEATH. Now thats real.

  • Madeiros

    very good information