Bigger is better. Your weird Texan uncle may have told you that, but he was wrong – how could you ever trust an obese man wearing a blue jean hat anyway? These days, smaller is better. Smaller is sexy. And sexy is GoPro’s new HERO session, which is approximately the size of an ice cube. It goes on sale on July 12th and you’ll probably buy one (for $400) by the 17th. While it won’t be the most tech GoPro on the market – it only has one button, there is no screen – it will be the sleekest. It’s about half the size of your suddenly bulky GoPro, and only weighs 2.6 ounces. Which is great, because denim hats are stupid anyway.