Hurley Signs John John Florence

posted by / News / January 10, 2013

John John Florence

Hurley announced today that it has signed Hawaiian prodigy John John Florence to a five-year agreement. Florence, 20, will lead an already stellar surf team including Julian Wilson, Carissa Moore and Rob Machado, and will drive Hurley’s award-winning Phantom platform. “John is the most innovative and talented surfer to come along in the last 20 years,” says Hurley’s VP of Sports Marketing Pat O’Connell. “Dream what might be possible in surfing and I’m sure he’s going to exceed it in the next five years. We just want to support him in every way as he continues to inspire us in all conditions.”

In just one full year on the ASP World Tour, Florence has already captured the hearts and minds of the surfing world. While still a teenager, he finished fourth in the world, achieved a Triple Crown title, three wins at Pipe, an ASP world tour win, a runner-up at the Surfer Poll and invites to two of the world’s most prestigious big-wave events. Growing up at Pipeline with his mom and two younger brothers, Florence thrives in surfing’s most high-risk situations and is looking forward to his new beginning with Hurley. “I am very grateful and happy to be riding for Hurley, especially at this time of my life,” says Florence. “To be able to start 2013 with a new team and good people will ultimately help to accomplish my goals I have set for the future. I am excited to be a part of such an innovative company and can’t wait to see what happens in the years to come”

Florence will help inform the next generation of Phantom boardshorts immediately as he prepares for his sophomore debut on the 2013 ASP World Tour in late February. “I’ve always liked to surround myself around magic,” said Hurley CEO and Founder Bob Hurley. “John John has that special talent that only comes around every few decades or so. It’s a magic that will transcend well beyond our world and will make
us all strive to be better. Needless to say, I’m humbled, honored and so looking forward to supporting John John as he revolutionizes surfing over and over again.”

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  • tony (ty) carson big isalnd

    Just a few months ago, I believe John Florence was in support of the “Just don’t do it foundation” a group who had the guts to stand up to nike and their corporate greed and their attempt to enter the surf market for the wrong reasons, greed instead of passion. Now, same person, John Florence is riding for nike. Yes, we all know, hurley is owned by nike. Every dollar given to hurley goes directly into nike’s pocket. I guess some people have a price and can be bought. Riding for hurley is riding for nike, (a track and field shoe company, how square is that). Buying something from hurley, is buying something from nike. Seems like a good time for a boycott.

  • tony (ty) carson big isalnd

    Where’s my previous post about John and nike, can’t you guys handle a little heat,(the truth)?

  • tony (ty) carson big isalnd

    Thank you, it wasn’t showing up for awhile and I thought you guys took it off.

  • Grant

    Florence joins the band of sufers that get paid by a company that continues to exploit people… Workers making Nike shoes in Indonesia say they’ve been forced to accept less than the minimum wage ($4 a day) and they’ve been stood over by military personnel specially hired to intimidate them.
    Activists say the workers earn so little they get just enough to afford one meal a day.
    After millions of workers went on strike last year in Indonesia over low pay and cost of living increases, the government lifted wage rates, but the workers at a Nike factory in west Java say they were made to sign a petition supporting the factory’s claim to be exempt from paying the new wage…hope you all get beat team Hurley!!!!