MIAMI (April, 2015) – Hit the surf and #maketime for your passions with Aulta, a new surf-inspired brand of watches, that will begin making waves this Spring. Made for the guy whose idea of “Happy Hour” is the hour of the day devoted to his active lifestyle, Aulta watches are the perfect accessory to take him from “Work to Water”.

Aulta is set to disrupt the watch industry by dodging traditional methods of distribution and selling their watches exclusively through This direct to customer business model lets Aulta compete in quality with the big names in the sport and fashion timepiece world, yet at a price point that ranges from $85 – $105.

Aulta is introducing two styles at their debut: the Leeway and the Seaward, both available in an array of colors and band options, totaling 12 options in all. Each month, the brand will introduce a new colorway to the collection.
The Seaward style combines style and precision in a durable 42mm stainless steel case. Its Japanese day date movement keeps you on track throughout the month, and the gasket sealed screw down crown and caseback makes the watch watertight enough (up to 10 ATM) for all ocean activities.

For the man who enjoys the utility of a chronograph, the Leeway style incorporates a Japanese chronograph movement to count seconds, minutes, hours and days. Like the Seaward, it features a stainless steel case (44mm) that’s water resistant to 10 atmospheres, applied hour indices and custom molded hands with luminous fill. Both the Leeway and the Seaward styles are available with various band materials and in multiple colorways.

Aulta’s founders, Marty Pomphrey, Abe Allouche and Pancho Sullivan met through their love of surfing and have united their varied professional experiences to create a unique venture that lets them chase their dreams and frees their entrepreneurial spirit. Pancho, a Hawaii based professional surfer, has 15 World Tour victories, a X-Games Gold medal and was voted the most powerful surfer of all time by Transworld Surf Magazine. Abe Allouche spent his young life in search of exotic surf locales before circumstances found him in Bali with the opportunity to start his own board short company, Island Daze. Marty Pomphrey brings considerable watch expertise to the venture, having grown various watch businesses at Nike and Fossil Inc. before starting his watch industry consultancy, Nomi Branding. These three friends came together to create a watch designed for the working surfer who doesn’t compromise his lifestyle and love of the ocean in his everyday life.