Surf industry parties are an interesting animal. You plan plan plan, send out invites, and hope the planets align. Star power=success when it comes to party efficacy, but surfers are a notoriously transient bunch, and getting them all in the same place at the same time is never easy. Usually, a smattering of familiar faces show up along with a flood of industry folks, media kids (that’s us), and party people with little or no affiliation other than that they love stiff (free) drinks.
Billabong’s Design For Humanity benefit was different. World champs, troubadours, big wave nuts, artists and musicians all collided on the mean streets of New York — or more accurately, a movie set crafted to recreate NYC to the smallest detail — under the bright lights of Paramount Studios in Hollywood. It was perhaps the best event yet put on by a surf brand. The bar has been set. Here’s how:
When in Hollywood there are always pre-parties, parties, post parties, and post-post-parties. SURFING publisher, Tony Perez starts off the night with a toast at The Velvet Margarita.
Leather is so Hollywood. Kassia Meador, Keala Kennelly and friend.
New York street art.
Donavon Frankenreiter and Tom Curren: style in and out of the water.
Host of Fuel TV’s The Daily Habit Pat Parnel and Donavon Frankenreiter.
SURFING Magazine newsies always deliver.
SURFING swimsuit issue cover girl Allie Meier and SURFING Photographer Jimmy Wilson.
SURFING EIC Travis Ferré
South African Damien Fahrenfort standing head and shoulders above the crowd.
Jason Miller and girlfriend Chelsea Ansari.
Brian Toth (middle) and friends.
The guys that make SURFING pretty: Scott Chenoweth and Chato Aganza.
This is where the Animaniacs live.
Brooklyn or Hollywood?
Models walking around in bikinis always make a party better.
Kid Sister (shown) and Fischerspooner kept things animated all night.
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