ourCaste ANNOUNCES LAUNCH

posted by / News / April 16, 2013

ourCASTE

ourCaste is a handsome interpretation of spontaneously fast times on global shores, under city lights and over earth’s rugged roads. You belong as part of a wild crew of enthusiasts—a brave new class pursuing our passions. Make yourself at home. This is your house and ourCaste.

ourCaste has been built by a decades long love affair with the things we could always count on growing up, regardless of where life took us. Throughout the years, our eyes may have been caught wandering to new, younger passions like design and typography, but we’ve never been unfaithful to our true love of surfing, pushing around on skateboards and riding motorcycles. A common bond is built in these sub-cultures, and they in turn shape a lifestyle that is authentic. As a new, young brand we are eager to shine light on what these loves have meant to us, and our interpretation through product of what they aesthetically represent. We are a community built of enthusiasts, living and creating the sub-cultures that connect us all.

Youth will need a bit of—we’ll say—curating, from time to time; a trusted, accomplished and respected figure of sorts to be able to bounce the hard questions, left brain theories, and ridiculous ideas off of as a sounding board. We’re lucky enough to have the man who contributed so much to modern day surf in our corner, Michael Tomson “MT” of Gotcha and MCD fame. MT has been around and through it all. He took our concept and implemented the back end structure needed for it to succeed, while leaving the direction and creative of the brand to the people building it…a once in a lifetime opportunity to say the least.

“I work with some of the biggest brands in the industry and some of the smallest, and I see a lot of start ups. Most of them don’t make it, but every now and then you see something special, something you know is going to succeed because it’s being driven by real talent. That’s the feeling I had when I met these guys. Its the reason I wanted to make sure they had the opportunity to leave their mark.” Tomson adds.

We aren’t here to exclude, we are simply a brand interpreting the things we love based off of the way we’ve grown up and what we hope to become. It’s our return to the simplistic form of the life that we live, ironically being more authentic. This is ourCaste, welcome home.

About The Collection
The Fall & Holiday 2013 collections introduce ourCaste and all that we stand for. The collections are comprised of comfortable, wearable garments that serve as both a compliment to the individual as well as a purpose to their lifestyle. Details like thumb gators and bottom draw cords to keep the wind out when you’re on the bike, heavy 18oz canvas with quilting to get you warm quick once you’re out of the water, and even down to printed pocket bags for just a little extra something in your pants.

We are constantly pursuing a perfect balance between functional garments to withstand the elements, while leaving aesthetically pleasing lines and wearable silhouettes. The goal with ourCaste is to connect the stylish sentiments found in both action sports and contemporary retail. The collection will sit in some of the best boutiques and surf shops across the globe. For Fall, we’re launching in Nordstrom and with contemporary retailers like American Rag, Convert Berkeley and Wharf along with surf shops like Hansens, Oakland Surf Club, Aloha Sunday, and Glide Surf Company.

We look forward to growing these partnerships in the future as well as establishing new ones.

Love, L J & ourCaste

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