Update: Two winners have been chosen from among the 100-odd entries. They are:
1. PLA = Potential Launch Accessories (from Trim)
This one is just true — see Nathan Fletcher and Chippa Wilson for proof.
2. PLA = People’s Liberation Army (from Jake)
This is also true — the PLA is an abbreviation for revolutionary forces from China to Nambia to Sudan. Coincidentally, it also fits Analog’s brand message pretty well.
Thanks to everyone for your wordplay. More opportunities to get clever and get free stuff are on the way.
You tell us. We’ll trunk you.
Actually, PLA stands for Permanent Light Archive, Analog’s ongoing collaboration with artists and photographers to get slick imagery onto slick threads. It started with T-shirts, but this season they’ve expanded below the waist and beyond to boardshorts, outerwear and accessories. Each item bears the work of an Analog team rider, artist or friend. Check the photo-sublimated trunks below.
L to R:
FNTO by Mathias Fennetaux // Urethane actual skate wheels shot and used for Analog wheel wash denim // Photobooth by Mark Oblow

L to R:
Lewers by Mike Coots // Hi Res in Anahula color way by Bill Romerhaus and Tokyo color way by Mark Oblow
So here’s the challenge: What else could PLA stand for? Give an original answer that brings a smile to our downtrodden cubicle-bound faces and be rewarded with your choice of trunks from Analog’s PLA collection. Photographers Love Analog? Punt Loftier Airs? Pour Liquor Aggressively? The comments section is right down there below. Let’s have some good clean creativity. Not too clean. But classy.
Two winners will be picked Thursday morning.
Ready…go!






P*ssy Longboarder Association
“Package” Localized Air-conditioning.
Penis Length Armor.
People love analog
people love asses
people like analog
people loves asses
people love analog
Easy. “Passionately Living Abroad”. Making every moment in life count, making the most of time spent with family and friends. This is PLA.
I dig the Hi Res Anahula
People love anuses
(P)eople (L)ove chipp(A)!
Pants Love Asses
Perfect Lovemaking Apparel.
Proper Looting Apparel.
Pretty lame apparel.
painted lost anonymously
Pirates Living Abnormally
Pilfer Lab Animals
Pederastic Licker of Ass. As in, “Chas Smith is a total PLA.”
Poke Like Animals
pshhhhhh lousy answers
Product Looks Awesome
pocahontas loves astronauts
Potential Launch Accessories
a couple of designers set forth and created analog…
chippa is the face of analog..
without chippa, there is no analog.
picaresque leprechaun ambassadors
(these clover-loving dwarfs will sign treaties with whoever the hell they want)
Party Like Andy, Push Longboarders Aside
Party Like Andy, Push Longboarders Aside
Poly Lactic Acid
: A biopolymer made from natural sugar sources, which can be used as a substitute for petroleum-based polymers
Punt Like Andy
Let’s see. GOP stands for Greedy Old Pricks…
So PLA???
Pure Love Addiction
Playboy Labor Alliance
Poxy Lackluster Advertising
Professional Life-Liver Administration
PLA = Please Launch Airs!
pictures love analog
Poorly Landed Air
physical long attention
Pleasuring Ladies’ Asses
Petting Long Anacondas
Privileged Little Aristocrats
Pulsating Lubricated Axe-wounds
Please Lick Aggressively
Penile Lunge Apparatus
Perfect Little Apple pie
Petrified Love Apparatus
Pornography Lovers Anonymous
Perfect Latina Areolae
Purchase Less Analog . . . wait, no . . .
Perfect Ladies Area.