Swimsuit 2010 Issue On Sale Today

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At SURFING Magazine, the main (and only) qualm we hear with regard to our annual swimsuit issue is: “What does a swimsuit issue have to do with surfing?” And to those with the audacity to ask, we answer: This has everything to do with surfing. During the making of this year’s swimsuit issue, our toes rarely left the sand. We shot it on location in Malibu, California — the birthplace of surf culture and fashion — and Puerto Rico, a wave-infested, rum-scented Caribbean dream. We surfed. We sat out in the sun. We watched the most beautiful girls we’ve ever laid eyes on enjoy their fabulous lifestyle — and we enjoyed it right along with them. And for this we’re not sorry — we’re excited. Excited to give you a glimpse of what you’ll find skipping along beaches and through lineups across the globe this spring and summer. As a surfer, hot, sun-kissed women should be as much a part of your life as wax and trunks. That is your birthright. We hope you have as much fun looking at SURFING Magazine’s 2010 swimsuit issue as we had making it. —Travis Ferré, Editor in Chief, SURFING Magazine