TOBY MARTIN TAKES THE 2006 O’NEILL COLD WATER CLASSIC PRESENTED BY JEEP TITLE

posted by / News / October 22, 2006

Toby Martin (Sydney, Aus.) won the O’Neill Cold Water Classic presented by {{{Jeep}}} today in pumping overhead surf at Steamer Lane in Santa Cruz, California. This World Qualifying Series (WQS) four-star event and the Oakley Pro Junior North American Championships narrowed their respective competitor fields down to the final 16.

Martin, who is currently ranked 43rd on the prestigious Foster’s ASP Men’s World Tour, had been in sizzling form all event utilizing his experience amongst the world’s best to claim the victory at his first ever Cold Water Classic campaign.

“I’m wrapped right now with this win,” Martin said. “In all the years I’ve been competing, I’ve never had the time to come up here and do the event. Santa Cruz is such a legendary place and the Cold Water Classic is so prestigious that I had to compete this year.” Martin held onto a slender lead throughout the heat despite the onslaught from opponents Nathaniel Curran (Oxnard, Calif.), Jesse Merle-Jones (Sunset, Haw.) and Josh Loya (Santa Cruz, Calif.).

“I grew up on a wave that is very similar to Steamer’s,” Martin said. “I feel really comfortable out there. I knew the conditions were deteriorating so I just tried to get some scores under my belt. It’s so great to have such amazing local support from the Santa Cruz crew up here. It’s been a phenomenal week.”

Josh Loya (Santa Cruz, Calif.) was the sole local competing in the finals. Gaining entry into the event through the O’Neill Trials, Loya surfed an astonishing 10 heats in six days. “I would have loved a win out here – I mean, I really really would have loved a win out here,” said Loya. “Unfortunately, I surfed a few more heats than everyone else and ran out of steam out there. A win would have been nice, but it’s still cool to make the final. I really appreciate all of the local support all week long.”

Tim Reyes (Huntington Beach, Calif.), currently ranked 11 on the Foster’s ASP World Championship Tour, suffered a horrific wipeout in his semifinal heat. Reyes was sitting in first position but following the execution of a lengthy floater, he landed awkwardly on his board, straining his back knee. The injury forced him to paddle out of the water with time still remaining in the heat, which allowed Josh Loya and Nathaniel Curran to advance to the final.

Nathan Yeomans (San Clemente, Calif.) clinched the Macy’s California Trifecta Surf Series presented by Jeep title and took home the $10,000 bonus purse. Yeomans, who has surfed well in all three Trifecta events (the Body Glove Surfbout presented by Adio, the Newport Beach Pro presented by Jeep and the O’Neill Cold Water Classic presented by Jeep) held on to the ratings lead today despite a last-minute charge by Nathaniel Curran. Curran finished second in the O’Neill Cold Water Classic – only a few tenths out of first place. Had Curran won the O’Neill Cold Water Classic he would have netted $20,000 in prize money, $10,000 for the WQS win plus the $10,000 Macy’s California Trifecta bonus.

“I was so nervous watching the final that I couldn’t even be here – I was watching it at home online,” said Yeomans. “I’m really ecstatic that I won. Today was a nail-biter. I’m psyched that Macy’s put up the money for these three events – it’s a reflection on the guys who surf these events all year.” Dustin Cuizon (Ewa Beach, HI) finishes the Trifecta series in third place after an early exit from the O’Neill Cold Water Classic event.

FUEL TV, the action sports lifestyle network, will telecast the O’Neill Coldwater Classic presented by Jeep for dates and air times visit HYPERLINK “http://www.fuel.tv” www.fuel.tv. The O’Neill Cold Water Classic presented by Jeep is also supported by Oakley, Coors, Plantronics, Pentax, SURFER Magazine, Surfing Magazine and ASP North America. Check out the O’Neill Cold Water Classic presented by Jeep and all of the Macy’s California Trifecta Surf Series presented by Jeep surf breaks at www.WaveWatch.com.

About O’NeillO’Neill is the world’s original surf brand. The family-owned and operated company distributes its products to 85 countries, including more than 2,000 specialty wetsuit and clothing retailers in the U.S. Consumer information is available at HYPERLINK “http://www.oneill.com” www.oneill.com.

About the Jeep Brand
The Jeep brand’s 65-year history of legendary capability has made it synonymous with freedom, adventure, mastery and authenticity. In 2006, the Jeep brand continues to deliver on its promise to provide rugged, versatile, innovative four-wheel drive vehicles with the recently introduced {{{Jeep Wrangler}}}, four-door Jeep {{{Wrangler}}} Unlimited, {{{Jeep Compass}}} and {{{Jeep Patriot}}}.

This expansion of the Jeep brand grows its showroom from three to seven sport-utility vehicles following last year’s introduction of the {{{Jeep Commander}}}. The other two Jeep vehicles are the {{{Jeep Grand Cherokee}}} and {{{Jeep Liberty}}}.

About Oakley Inc.
Oakley, Inc. designs, manufactures and distributes high-performance sunglasses, prescription lenses and frames, goggles and technology-enabled eyewear that utilize the company’s High Definition Optics(R) (HDO(R)), a collective platform of patented technologies that offer unbeatable optical performance. The company also produces technical and active apparel, footwear and accessories. Trailing-12-month net sales through December 31, 2005 totaled US $648.1 million. Oakley, Inc. press releases, SEC filings and the company’s annual report are available at investor.oakley.com.

About PENTAX
PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces, mobile printers and scanners. For more than {{{80}}} years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, {{{Colorado}}}, PENTAX Imaging Company is a division of PENTAX of America, Inc.

About Macy’s West
Macy’s West, a division of Federated headquartered in San Francisco, operates 174 stores in seven states and Guam, with annual sales of more than four billion. At Macy’s we are committed to supporting the communities where we live and work. In 2005, we raised and donated nearly $14 million in community support through our fundraising efforts.

About PRIMEDIA’S Action {{{Sports}}} Group
Reaching more than two million enthusiasts, PRIMEDIA’s Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to SURFER, SURFING and WAVEWATCH.COM, ASG publishes leading lifestyle publications such as Snowboarder, Skateboarder, Bike, Powder and Canoe & Kayak, PRIMEDIA ASG delivers a cutting-edge network of online properties, events and television programming. Learn more online at: HYPERLINK “www.surfingmagazine.com” o “www.surfingmagazine.com” www.surfingmagazine.com

About the Association of Surfing Professionals
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the Foster’s ASP Men’s World Tour (WCT), the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America. These regions manage all their respective domestic affairs under the guidance of ASP International, which is located on the Gold Coast of Australia. ASP International and ASP North America are committed to the progression of surfing and are dedicated to continuing excellent relationships with their surfers, event operators, sponsors and media. For more information log onto HYPERLINK “www.aspworldtour.com” o “www.aspworldtour.com” www.aspworldtour.com or HYPERLINK “www.aspnorthamerica.org” o “www.aspnorthamerica.org” www.aspnorthamerica.org

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