In celebration of DIY creativity, Vans launched the Vans x Rit boardshort collaboration last Friday, April 13th at the Vans by Thalia Surf Shop in Laguna Beach. With the help of loyal Thalia Surf shop patrons and the Vans surf team who contributed their designs, a clothesline full of colorfully-dyed boardshorts lined the ceiling of the shop. The Vans x Rit dye boardshort collection upholds the Vans’ philosophy of custom culture, giving customers the freedom to create their own unique designs in a fun, interactive way. Throughout the night vibrant locals filled the atmosphere with imagination as partygoers grooved to the beats of local DJ Geometric while munching on free pizza and Primo beers.
Vans partnered with Thalia Surf shop to give five Facebook fans a chance to rub elbows with the Vans surf team and create a unique collection of boardshort designs to be showcased at the launch. Five local winners attended the earlier tie dye session along with Vans surfers Joel Tudor, Ivan Florence, Nathan Florence, and Tanner Gudauskas.
Vans by Thalia Surf Shop, adjacent to Thalia’s South Coast Highway store, melds Vans’ heritage with Thalia’s bohemian brand of beach culture in what is Vans’ first ever boutique surf partnership. The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited releases in shoes and signature Joel Tudor apparel. Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.
About Vans Surf
Vans supports and promotes surfing through a full line of surf footwear and apparel, events such as the Vans Triple Crown of Surfing™ and through sponsorship of many of the world’s top surfers such as Nathan Fletcher, Joel Tudor, Pat, Dane and Tanner Gudauskas, Timmy Reyes, and Dylan Graves including Hawaiian standouts John Florence, Reef McIntosh, Kalani Chapman, Kai “Borg” Garcia and Leila Hurst.
For more information on Vans Surf, visit vanssurf.com.
About Thalia Surf Shop
Established in 2001, Thalia Surf Shop has been at the forefront of an underground movement in the surf industry. Focused on creative arts and alternative surfboard designs, they’ve been able to help support a growing need for individuality and less commercialism. By dealing directly with the artists and small, independent companies, they’re able to showcase this movement better than any other surf shop around. “We believe that a surfing lifestyle is one that goes past big logos and senseless graphics that pander to the norm, so instead we’ve searched high and low for those companies that agree with us and focus more on art, real graphic design, and the true surf culture. These are the creators, not imitators, and they help to define what our surf shop is all about: style, originality, and soul.”
For more information, please visit thaliasurf.com.