Only in Orange County. Lodged between two oatmeal colored industrial buildings, a catwalk covered with amped up high school fashionistas and models turned a usually dormant Tuesday night parking lot into a jellybean-bowl of color and school spirit. They were all gathered together for Hurley’s 3rd installment of Walk the Walk — a program which provides High School’s lucky enough to have fashion programs the opportunity to put together a five-minute runway show. The schools are then judged on a ten point scale based on overall vibe, crowd support, flow, creativity, energy, hair and makeup, school spirit, promotional strategy and illustration of Hurley’s brand message. Participating in this year’s event were defending champs Dana Hills, along with Laguna Beach, San Clemente and newbies Los Alamitos.
A judging panel eclectic enough for a new VH1 reality series was assembled and included UFC fighting champion Rampage, aerial flyboy and velvet voiced acoustic rock star Timmy Curran, Nike execs, Bob Hurley, hair gurus Rob Machado and Cobi Jones (soccer star of the LA Galaxy), as well as the face of Hurley girls, Rosie.
While creativity and fun was the real point of the event, the winning school did get to take $20,000 back to class with them for their program. And it didn’t take long to realize this County has an incredible talent pool of potential designers and models coming up the ranks in the very near future. Clearly rehearsed, stylishly assembled outfits sauntered on the runway during each schools 5-minute party.
In the end though it was the South County taking the bragging rights and dough this year. The San Clemente Tritons utilized extremely technical garment cutting and stitching to create one of kind pieces showcased up and down the runway. Dana Hills and Los Al put on incredible complete shows, and Laguna Beach stunned as well, but the Tritons outfits were too hot to handle.
Hopefully other schools will get the opportunity to provide students with programs like this in the future and the event will grow. It’s the kind of homework kids dream of.
Check out www.hurley.com for a full coverage and video of the entire event.