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Patagonia’s 180 South Premieres at the Santa Barbara Film Festival
By Alex Ryden

Let’s get this straight, 180 South is not a surf movie. You won’t pop it in 15 minutes before a session and be instantly amped. There’s nothing Modern Collective about it. It’s a movie about adventures, the outdoors, climbing ice-mountains, and being feral.

It’s about Patagonia, an ecological haven that inspired Yvon Chouinard to make the Patagonia mountainwear company decades ago. It tells you to turn off your i-Phone and go somewhere far away, remote, maybe a little desolate. To travel not to score rifling points or slabby reefs, but to get down and Taoist with nature.

But the movie’s premiere was far from humble. The line to get into the Arlington theater snaked around two blocks of downtown Santa Barbara. There were paparazzi. There was a red carpet. Julia Roberts made an appearance. And the Malloys, Jeff Johnson, Ramon Navarro, and the rest of the 180 South crew treaded upon the catwalk in all of their cinematic stardom. On Wednesday, night beards and fleece were in and v-necks were out.

And the after-party promoted the whole event from premiere to gala. We laughed, we ate, we drank. Julia smiled. Prawns and chicken brochette were the norm and wine flowed like, well, wine. But behind the hors d’oeuvres, the Shiraz, and linen napkins were people who really cared about making a change in Chile. People who admire danger, adventure, and the unknown. People who would rather be sipping rain water from the top of a Chilean peak than downing a nightcap at some high-end cafe in Santa Barbara.

Maybe you can’t ask people like Yvon Chouinard if they think Jordy Smith was raised by wolves or how they feel about Dane’s tuck-knee airs. They have much more important things on their mind. Things that really matter. Environmental things. Issues that we should maybe think about, because we like nature too.

For the interested:

www.180south.com

www.conservacionpatagonica.org

The Arlington
The Arlington
Chris and Keith Malloy
Chris and Keith Malloy
Jeff Johnson and friend
Jeff Johnson and friend
Kurt Vincent Editor and Cinematographer for Out Of Place surf film.
Kurt Vincent Editor and Cinematographer for Out Of Place surf film.
The scene inside the theatre
The scene inside the theatre

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