Will Create for Traction

posted by / News / January 27, 2011

UPDATE: We’ve picked a winner. Our favorite haiku came from Fred, who wrote:


Craig, son of Ander
Surfs with style to remember
I need his pad, brah!


Thanks to everyone for slinging words. Twas a tough choice.



Modom is a palindrome, as well as a sweet little accessories company out of Victoria, AUS. A lot of trac pads look like hell and mar otherwise beautiful surfboards. Ugly! But Modom takes pains to put out clean-looking product, like Craig Anderson’s signature traction (below).

They wanted to make a little surf clip (see top of this post) to release with Ando’s pad, as Modom’s Lincoln Eather explains: “Instead of flowing us some footage, Ando decided to cut a little clip himself. Sliced together pretty much on his iPhone with some music from GarageBand (his mate’s tunes), he pulled together a neat little 20-second clip. Gotta admire having a team guy like this on the books.”


What a creative fella. You be creative too, and write a Craig-themed haiku in the comments. Our favorite haiku gets Craig’s pad and maybe a job as our next surf magazine editor. But probably just the pad though.



And as a reminder, a haiku is a poem with five syllables in the first line, seven syllables in the second, and five syllables in the third. That’s it. Here are some examples to get you going:


My board is pad-less
I want to do airs like Craig
So I need his gear


My trac pad’s heinous
Neon blue and yellow squares
My poor, poor surfboard


Craig Anderson sucks
You guys are so gay for him
Poor man’s Clay Marzo


Whaddya got? Go ahead and take the weekend, we’ll make a pick Monday.



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  • Gian

    Can’t count syllabs
    Pad won’t help grammar
    But surf it will.

  • hill

    my fish has no pad
    craig doesn’t surf the fishes
    put it on craigslist

  • Zach Veneziano

    I wanna shred gnar
    but Hawaii is too far
    thank god im not Craig

  • Ivan

    I don’t need this grip
    cause my board – fully equipped
    But it is so sick

  • mikey j

    craig sure surfs real good
    with his flowing golden locks
    damn, what a hipster

  • Luke

    the pad is cool and
    craig surfs with sick style but
    time for a haircut

  • the laws of attraction

    the laws of attraction
    why is this happening
    where am i now

  • sam

    I like Sushi most,
    but they forgot to cook it,
    burrito instead.

  • van isle

    some may ask, why craig?
    sick flow, style, punts, traction.
    did i mention flow?

  • surfer

    surfing is fun
    surfboards are slippery
    pads are grippy

  • Fred

    craig, son of ander
    surfs with style to remember
    i need his pad bra!

  • Mr. Ambiguous

    craig’s got influence
    For no apparent reason
    he surfs alright too

  • am

    I don’t surf that well
    Craig surfs better than me
    the pad won’t change that.

  • Los Sydney

    Pads are so boring
    A dying breed with no hope
    oh shit heres ando’s….

  • Sheen

    Progression is weak.
    Occy does not need a pad.
    Its overrated.

  • Max

    In order to surf,
    I must acquire new grip.
    This pad is a start.

  • Max

    Without some new steez
    to add to my blank surfboard,
    life will be real bland.

  • Take Two

    Time to dance and sing-
    Ando made a pad. A pad!
    Striped foam- so hip!

    A new pad- huzzah!
    Will I now surf like Ando?
    I can only hope.

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