Cardiff-By-The-Sea has a new resident. The eco-friendly outdoor apparel company, Patagonia, has moved in with its first ever Surf Store. Patagonia officially opened its doors with this past weekend’s celebration. The guests, which included surfing legends Gerry Lopez and Skip Frye, the creative Thomas Campell and many other notables, were filled with great food, good wine and the jazzy sounds of Matson 2. Check out the photos here.