True To This: World Premiere

posted by / Photos / March 3, 2014

All Photos: Peter Taras

Alex Grey, true to that.

Alex Grey, true to that.

This barkeep was the busiest beaver all night long.

This barkeep was the busiest beaver.

This was the VIP area — there were a lot of very important people in attendance.

This was the VIP area — there were a lot of very important people in attendance.

Frankie Harrer, Nage Melemed and Mia Irons. Just adorable.

Frankie Harrer, Nage Melemed and Mia Irons. Just adorable.

Brian Iguchi and his lovely sister.

Brian Iguchi and his lovely sister.

Blondes on blondes — what do you make of that, Bob Dylan?

Blondes on blondes — what do you make of that, Bob Dylan?

Mingling.

Mingling.

And more mingling.

And more mingling.

Gina Turpel and Quincy Davis came and then they sat on funny chairs.

Gina Turpel and Quincy Davis came and then they sat on funny chairs.

Kai Borg and Kai Borg's friends.

Kai Borg and Kai Borg's friends.

Kaimana Henry, Dusty Payne and Ezekiel Lau, three of Hawaii's finest.

Kaimana Henry, Dusty Payne and Ezekiel Lau, three of Hawaii's finest.

Gavin Beschen, Kaimana Henry and Mike Morrisey, three of the universe's finest.

Gavin Beschen, Kaimana Henry and Mike Morrisey, three of the universe's finest.

Kellie Cuttrell and Donnie "Dirty Water Dogs" Stevens.

Kellie Cuttrell and Donnie "Dirty Water Dogs" Stevens.

David Nook and Louie Redman's beard.

David Nook and Louie Redman's beard.

Matt Ininns, Jen Sirchuk, Victor Pakour and a friend.

Matt Ininns, Jen Sirchuk, Victor Pakour and a friend.

They say, "Everything you need to know about a man could be said by the stickers he wears on his poncho." True to that.

They say, "Everything you need to know about a man could be said by the stickers he wears on his poncho."

Ryan Burch in the flesh.

Ryan Burch in the flesh.

Santa Cruz was, in fact, in the house. Skindog Cole Sandman and Willie Eagleton. All great names, all great people.

Santa Cruz was, in fact, in the house. Skindog Cole Sandman and Willie Eagleton. All great names, all great people.

The watchers.

The watchers.

It's showtime, folks.

It's showtime, folks.

They were enthralled. And when they weren't enthralled, they were Insagramming.

They were enthralled. And when they weren't enthralled, they were Insagramming.

Before Saturday, there hadn’t been any rain in California for a couple months. Before Saturday, there also hadn’t been a surf movie from Volcom since 2009’s BS! And before Saturday, there hadn’t been a movie blending snow, skate and surf together into one rad motion pic since Volcom originally did it back in 1993 with Alive We Ride. It was only fitting that the heavens opened on Saturday, and all of these respective droughts were quenched.

But with these torrential rains, there was a question if the True To This World Premiere in Costa Mesa, California would be too soggy for the masses. Would the same crowd still show? Well, 5,000 people showed up, so there goes that theory.

Yes, Volcom Headquarters, an action sports version of Willy Wonka’s Chocolate Factory opened their doors, skatepark, tents, offices, kegs and food trucks to the public, the public being anyone from ramp-sliding mini-grom to pro-snowboarder to swooning groupie to industry fat cat to skate rat to metal head to psychotic big-wave teamster. All watched and collectively ooooed and yewwwed at the various screens showing the fantastic True To This film. And when all was said and done, it was a great Saturday. —Beau Flemister-Moorman

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  • Truith

    Is there a red-light colliery near?

  • Mike Hawk

    Bon jour Volcom: Youth Became Establishment

  • anticorp

    Agree with Mike Hawk. I worked there for a bit in the old days and it really wasn’t that cool then. Pompous handful that ran the show and a bunch of ass kissers. Its just a corporate machine pimping $100 jeans and $40 T-shirts to kids. Most ironic of all is they are really just a fashion company…. No boards, wetsuits, gear… white mans FUBU. They do make some cool shit from time to time but lets keep it honest with these big surf companies, they are just corporate money machines. If they want to give back and are so “core” and anti establishment then take some of the millions and millions and plant some artificial reefs in urban areas or build wave parks. Do stuff to stoke out the everyday surfer. I think everyone is jaded on the XXL tow ins vids and another pipe video. We don’t give a sh*t about the giant judges scaffolding built at teahpoo. Take some of your uber profits and give back to the everyday people that made you rich….. or just keep feeding the “establishment”. Word to the wise… these guys corporations will exploit anybody and anything. If you see these guys at your local break trying to film or do another gay photoshoot run them out if you have the pull or man power. Me and the boys ran a group of these media blitzing pros out of our spot in Baja just last month. Don’t care who you are or what you have won or what magazine your in. When push comes to shove… GET THE F*CK our of here with your cameras and entourage and corporate machine. Ive moved on and some are still with me… middle age against establishment! LOL. go to the next premier in costa mesa and see what I mean by viewing the crowd.. fucking selfie taking ass clowns for the most part..

  • booboo

    true to corporate dick

  • anyone

    where have you been anticorp?

    this has been going on for so long that the conclusion that Volcom is the establishment should have been obvious during their first IPO.

    the entire industry is founded on a compromise to surfing, vultures picking at the carcass of the art.

    the ASP is proof positive that the best intention for surfing fails the business model imperative.

    a new regime controls that paradigm… we shall see.

    Volcom is defined as being… ” social inclusion through rebellious illusion”

    least Chase thinks so.

  • michael

    ” social inclusion through rebellious illusion”. yeah I still dig Volcom tough.

    That 6th photo?! Uau super beauty on!

  • tony ty carson big island

    Right on dudes, Volcom is now owned by the same company that owns Gucci, (Gucci makes high end purses for women), how hard core is that? and now they own Volcom. Volcom now “is” the establishmen.

  • yup

    Vucci