Atramental: David Rastovich, Part 2

posted by / Video / July 1, 2013

Byron Bay is home of the nuevo trendy, aquatic Mecca

Would it be fair to assume his holistic vibe and truly spiritual presence is a source of inspiration for this movement?

Electric Announces Launch of ‘Atramental’ Campaign

posted by / Video / May 20, 2013

The new campaign strives to capture moments rather than forcing unnatural situations

Watch the vid

Chris Christenson Joins Electric

posted by / News / May 8, 2013

Iconic surfboard shaper Chris Christenson joins Electric’s brand ambassador program

“They recognize me for my craft and lifestyle.” –CC

Electric signs Pat, Dane and Tanner Gudauskas

posted by / News / January 15, 2013

As riders, ambassadors and collaborators for the brand

More positive electricity channeled their way

Droid, Mitch Crews + Friends // New Jersey // 5:36

posted by / Video / September 3, 2011

The Electric crew absolutely score flawless New Jersey — big thanks to Hurricane Irene

It’s quite dark, a bit ominous, but plenty of light at the end of the tunnel.

Ry Craike Plays Piano

posted by / Press / November 15, 2010

Behind the Scenes of the OHM III

Letter of the Week

posted by / Blogs / July 12, 2010

Manning up in the Fertile Crescent

Today We Like Craig Anderson

posted by / Today We Like / January 8, 2010

And yesterday. And a month ago. And more than likely for a few decades to come. This lanky Aussie with