EVERYTHING WENT SNAPT

posted by / Video / April 26, 2004

Ever heard the phrase: two heads are better than one? Logan Dulien and Chad Towersey, both 24, make up what is known as Potent Productions, the independent filmmaking company that brought us Snapt and the recently release Snapt2:The Next Hit. In the past two years the boys at Potent Productions have graced the masses with their version of what a surf movie should be: huge airs, numbing slashes, exotic locales and as much exclusive footage as possible. Much like Taylor Steele captured his friends during the “new school” era, Logan and Chad have followed in that regard by working almost entirely with their crew and the people they grew up — surfers such as the Irons brothers, Kamalei Alexander, Ozzie Wright, Parko, Damien Hobgood, Punker Pat — upping the ante and leading the charge for emerging filmmakers.

SURFINGTHEMAG.COM: What made you want to get into the film making industry? CHAD: “Well I think that (filmmaking) is something I have always wanted to do from a young age, but it became more apparent when I went to college and had to pick a major. T.V./Film production kinda just went right up my alley, I never saw myself sitting behind a desk or anything like that, and making movies really appealed to me.”

How did you get into the film making industry? LOGAN: “It’s been hands on. Straight up, one day I was sitting on the beach watching one of my friends Aaron Cormican — who is now the SMAS Air show world champ and X-Games MVP — pull off six amazing tricks that only about 10 people in the world could do, undocumented, no one filming. And it hit me: my friends are the best surfers in the world and I have been witnessing my boys killing it on a daily basis, so I just jumped into it [filming] head on. I knew I could get some exclusive access and I already had the connections in the industry that I needed. “

Who would you say your biggest influences are in regards to your filmmaking? LOGAN: “Richard Woolcot, Troy Eckert and, to be honest, Taylor Steele because basically I found out that he met a lot of the surfers he worked with while filming on a trip with his friends and that kinda turned me on to getting my friends involved. I have been boys with about 95% of the surfers featured in the Snapt films long before I ever thought about making a movie.”
CHAD: “I would have to say Richard Woolcot and Troy Eckert, as well. They were the ones that got me started, and they gave me my first camera. Logan and myself both were sponsored by Volcom at an early age and I kinda just made little movies, me and all the groms. We just wanted to make sick movies like they do, good footage and good music.”

How has your education affected your career as a filmmaker? CHAD: “Well pretty much in two different ways. My education gave me a more mainstream approach that I can apply to this genre of movies, and graduating from Loyola Marrymount in four years really taught me how deal with bullshit but still finish what needs to be done.”

What surfers did you work with during the filming of Snapt 2? LOGAN: “Well we dealt with about 30 different surfers. Starting with two-time world champ Andy Irons and his brother Bruce, who just qualified for the WCT, Gorkin, Taj Burrow, Mick Fanning and Joel Parkinson, the Hobgoods, Dean Morrison, a big Hawaiian kid named {{{CJ}}} Kanuha, Asher Pacey and Jarrah Tutton, Dustin Barca, Bobby Martinez . . .. just too many to name.” CHAD: “Just all our boys, we both have known all these guys since they were groms. It just happened that the best surfers in the world were in our age group and we just all grew up together.”

Tell me some of the places that the filming took place for Snapt 2? LOGAN: “We didn’t really focus on one place too much; it was like point A to point B, basically just non-stop. First we filmed all over Australia, Gold Coast, Western OZ, and Sydney. Than we moved on over to Tahiti and Costa Rica after that. After Costa we went to Europe and Africa followed next. We got good footage from Puerto Escondido and the Bahamas. We moved on to Hawaii and than to Fiji where we discovered some new islands. Coming across these new breaks in Fiji was defiantly the highlight our filming careers.”

What is the most enjoyable aspect of filmmaking? CHAD: “What we are doing is documenting reality, and that’s forever. You can always have a memory but we are turning that memory into a painted picture.” LOGAN: “The aspect I like the best is how much all of our friends have been prospering since we started making these films. A lot of these guys have been written off for one reason or another and now they are world champs in different sorts, pretty much just taking over the surfing world and we are documenting it.”

How would you classify Potent Productions? LOGAN: “We are one hundred and ten percent independent; we even distribute our own movies. There is no corporate companies that are selling our movies. We operate out of our garage and we are in charge of all aspects of our company. I think that independent film makers are the ones that can pull off the shockers; they are like the wild cards in the industry, just look at the Blair Witch Project.”

What’s next? CHAD: “Well Potent Productions is Logan and Chad and all of our boys that are helping us. We are ready to start laying the infrastructure for our company. Marketing and sales are going to be the main priority for us for a bit. After the premiere in America we are going right over to Australia to start the world tour of Snapt 2.” LOGAN: “We are branching out to other countries, we are doing well in Japan and Australia but there are a lot of gaps in between. We are doing well but we still have a lot of room for improvement, and we see that as a good thing. Most companies don’t do movies back to back or even two movies in 18 months. So we are at a point where we want to be really selective about what and where we film. Of course we wont’ turn down exclusive trips but we are going to be more relaxed now than when we were filming the other 2 movies.”

What advice would you tell aspiring independent film makers? CHAD: “Don’t stop when the moneys gone, just go get a credit card and keep going.” Micah Schiessel

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