Following the launch of Electric’s Atramental campaign the brand has released Part 1 of the series featuring Oscar ‘Ozzie’ Wright and the newly released Rip Rock sunglasses.
Observing Ozzie in his natural environment brings a strangely inspired calm. We arrived at his Northern Beaches hideout after a few moons full of booze. Drunk, disheveled and in despair. Fun shreds and the magnetic company of Ozzie, Mylee and Rocky, seem to sooth our souls and mend our hearts. Corrupted humans sheltered by Ozzie’s “Anti Bad Vibes Shield”