Insight’s New Groove

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SURFING was there

When we sent SURFING’s Scott Chenoweth to Australia as part of an Insight trip, he was supposed to observe and collaborate with their team riders and clothing designers. He was an innocent and starry-eyed art geek with a mean layback – basically the kid from Almost Famous. Then, on the road with Insight’s surf/skate bohemians and freaky creative team, Scott saw things. He was changed. He returned to us surfing better than ever, and bearing volumes of absurd and fantastical artwork he’d done on his journey. We didn’t really understand…until we watched this video Insight made to launch their new campaign, “Repeat After Me: I Am Free,” which was conceived during the trip.

Oooohhh. Now we get it.