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Volcom Welcomes You To The Water

A reality check is necessary sometimes. And in this day and age, surfing can sometimes feel more like a vehicle for mainstream pop-culture rather than the passionate form of expression it sprouted as. Which is what surfing should always feel like – an artful escape. So with all the ooey-gooey feelings aside, Volcom has released their campaign to influence this resurgence of the basics with the above video: Welcome To Water. Yes, it’s a plug for their new boardshort line, but hell, there’s plenty of inspiration in there to pull from. Kudos to the folks at the Stone.

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